At E3 2015 this year, Activision debuted the next Call of Duty on Sony's stage rather than Microsoft -- a first for the franchise in many years. When asked how this new partnership came to be, Activision CEO Eric Hirshberg said it was a combination of timing and previous work.
"The time was right for us to partner up with Sony," Hirshberg told IGN. "They really wanted it."
Activision's partnership with PlayStation on Bungie's Destiny gave the publisher confidence as well. "When a first party is really excited and gets behind your games it makes a really big difference," said Hirshberg. "
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