Earlier today, Activision announced a marketing partnership with Red Bull, and Dying Light developer Techland has taken to social media to make light of the marketing promotion.
The partnership, which allows Destiny players to earn additional XP by purchasing cans of Red Bull, serves as the butt of Techland's joke, which was posted in Twitter.
We're jumping on the latest trend in game marketing! #DrinkRightDyingLight > #DrinkForDLC http://pic.twitter.com/DQHr6MRFwi
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