Kevin Butler, VP of re-igniting the Sony PlayStation brand, made a splash in 2009 as the star of the It Only Does Everything ad campaign.
Not only did he connect with consumers, Butler also arguably became one of the best marketing tools over the past decade in gaming. The middle-aged man made you laugh, drove a monster truck, lived with a golf-crazy family, competed with Major League Baseball stars and even started the Long Live Play campaign.
For two years, Butler was PlayStation. While the honeymoon didn't last forever—as evidenced by the Sony lawsuit against Butler for appearing in a Bridgestone ad with Mario Kart Wii—there's no doubt he left a huge mark on the marketing side of the industry. As such, let's look back at his greatest hits below.
from IGN All http://ift.tt/1P8aEyE
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